Mu minsi itatu gusa, amatike y’igitaramo “20 Years of King James” yamaze kugurwa yose. Ku isoko ry’imyidagaduro mu Rwanda, ibi si ibintu bisanzwe, kuzuza Kigali Arena mu gihe gito gutya bituma abantu bibaza byinshi.
Ariko ikibazo gihari ni: ese koko ni abafana baguze ayo matike yose? Cyangwa hari uburyo bwihishe bushobora kuba bwakoreshejwe?
Icya mbere kigomba kuvugwa nta kubeshya: kugurisha amatike yose mu minsi 3 ni ikimenyetso cy’imbaraga zikomeye z’umuhanzi. King James amaze imyaka 20 mu muziki, afite indirimbo zamenyekanye kandi zagiye zikundwa n’ibisekuru bitandukanye.
Ibi bivuze ko:
afite abafana b’igihe kirekire
afite icyizere ku isoko
kandi igitaramo cye gifatwa nk’igikorwa gikomeye, si event isanzwe
Ariko se ibi bishoboka gute mu gihe gito gutya?
Mu isesengura ry’imyidagaduro, hari ibintu 3 bishobora gusobanura ibi:
- Imbaraga z’abafana (organic demand)
Abafana ba King James bashobora kuba bariteguye iki gitaramo kuva cyatangazwa. Iyo ufite izina rikomeye, amatike ashobora kugurwa vuba cyane nta kindi kintu kibiri inyuma. - Kugura amatike ari menshi icyarimwe (bulk buying)
Hari igihe ibigo, abaterankunga cyangwa abantu bafite ubushobozi bagura amatike menshi icyarimwe, cyangwa se bagamije kuyongera kuyagurisha nyuma (resale). Ibi ntibivuze ko hari ikibazo, ahubwo ni uburyo busanzwe bubaho ku masoko menshi. - Uburyo bwo kwamamaza (hype strategy)
Kwamamaza neza bishobora gutuma abantu bagira ubwoba bwo gusigara , bagahita bagura amatike vuba cyane.
Ese byaba ari umukino?
Iki ni cyo kibazo abantu benshi bafite, ariko tugomba kugishyira ku murongo.
Nta gihamya igaragaza ko hari “umukino” uri inyuma y’iki gikorwa. Kandi no kuba hari abantu cyangwa ibigo byagura amatike menshi, si ikintu kidasanzwe ku isoko ry’imyidagaduro.
Ahubwo, bishobora kuba ikimenyetso cy’uko igitaramo gifite agaciro kanini ku buryo abantu bashaka kucyinjiramo mbere y’abandi.
Icyo bivuze kuri King James
Ibi byose byerekana ikintu kimwe gikomeye:
King James ntabwo ari umuhanzi w’igihe cyashize wenda ngo abe atacyumvwa, aracyafite imbaraga ku isoko ry’ubu.
imyaka 20 mu muziki niy’agaciro kenshi
abafana be baracyahari kandi bamukomeyeho
kandi ashobora kuzuza Arena mu gihe gito
Ibi ni ibintu bitagerwaho na benshi.
Yego, birashoboka ko hari abantu baguze amatike menshi icyarimwe. Yego, birashoboka ko hari uburyo bwo kongera kuyagurisha nyuma.
Ariko na none, ntibikuraho ukuri gukomeye:
Kugurisha amatike yose mu minsi 3 ni ikimenyetso cy’uko King James akiri ku rwego rwo hejuru mu muziki nyarwanda.
Ikibazo gisigaye si uko amatike yashize, ahubwo ni iki:
Ese ku munsi w’igitaramo, azuzuza expectations zose abantu bamaze kugira kuri iki gitaramo?
Icyo twakubwira cyo nuko The Newsjam natwe, tuzaba tuhakubereye ngo tukugezeho uko bizaba byifashe.
